Thursday, March 14, 2013

EOC Week 8: Bratz vs. Mattel

"In yet another twist in the epic Barbie-vs.-Bratz brawl, a U.S. District Court slapped Mattel Inc. with $88 million in damages after tossing out its claims that rival MGA Entertainment stole the idea for its blockbuster Bratz dolls, an embarrassment for the blond teen queen, to say the least."

I think this topic is debatable.  I don't agree! MGA didn't steel the idea but i do agree he created the idea based on the Barbie Doll.  I don't think Barbie should be trying to file a law suit against the Bratz franchise because they both offer different styles and perhaps appeal to different consumers.  For example Barbie consumers might be a bit more girlier then the Bratz crowd.  

According to Mattel, the company is entitled to a stake in Bryant's original drawings because of an intellectual-property agreement in his contract, a version of events upheld by a U.S. district court judge in 2008. MGA claimed that Bryant was not working for Mattel at the time he created the sketches. (According to records, Bryant worked for Mattel from September 1995 to April 1998, returned in January 1999 and left again in October 2000 before joining MGA.)"

Perhaps Bryant did steal the idea and took it to another company to recieve recognition but like the article says technically speaking Bryant would only have to give up the first collection of Bratz that came out.  I think compensating them for the 

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